Target Audience

Our target audience for our video would mainly be teenagers aged 13-17 who listen to pop-rock and rock-metal as the song genre falls into both these categories. The profile of the band  Shinedown whose song we are using can be found on Liberty's blog. Since our band are from the UK we will mostly be targeting UK based teenagers, especially those who read Kerrang and Rock Sound as they are two magazines which our band would appear in.
We will also be aiming to include teenagers who like Alice in Wonderland/Tim Burton's version and the video game Alice and Alice: Madness Returnsbecause since they are some of our inspirations our music video could be seen as a sort of tribute to them especially since it will be a darker version of the original fairy tale. 

(All of the above written by Rosy can be found on her blog here)

In addition to this, as the genre of music is alternative to the modern mainstream style, the target audience could also be classed as more alternative too, who are the people who follow their own tastes compared to following society's tastes. This means they may be alternative in the way they act, the way they dress, their interests, or their lifestyle. These types of people stereotypically read alternative music magazines like Kerrang! or Rock Sound.