The strengths that were commented on included:
- Perfect location and weather
- Good use of costumes and props
- Good narrative and concept
- Nice use of the chess shots (the use of masking to make it look like there are 2 Alice's)
After listening to the feedback we made a list of changes to be made. This included:
- Take the flickering shots off of the band shots
- Add in some more 'dramatic' looking band shots to emphasise the dramatic chorus
- Add filters or contrast to the band shots to make them fit with the genre of the song
- Add in some flickers of the book scene to add more of a surreal effect and to hide the glitch that appears
- Make the band and the Mad Hatter on the end shots appear to flicker to look more mysterious
- Zoom into some of the shots to make them look more intense and cut out some of the errors that could be seen
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