Andrew Goodwin's Theory in Relation to Our Video

Thought Beats:
The majority of our music video will fit to the beat of the song, for example towards the end on the lyrics 'red knights, white knights, marching into the fight' which has quite a matching beat to fit the lyrics, we will cut each clip directly in terms of editing. On the choruses which are very dramatic and slower in terms of the singing speed, we will have a lot of slow motion 'dramatic shots' to fit with the speed of the song.

Narrative/Performance:
As Andrew Goodwin suggests, our narrative isn't fully complete. Throughout the whole video Alice is looking for a key, but this isn't clear to the audience until she finds the key. When she has the key she throws it to the Mad Hatter who opens a box, but even then it isn't revealed what is in the box - it is up to the audience's imagination.
 In terms of performance, we aren't using the actual band, we are using our own 'fake band' which we are using as our band to promote for our coursework, but we will make the lead singer lip sync the lyrics and the rest of the band look like they are playing the song. We can't have the lead singer as the main actor in our video like a lot of music videos, because it is a male singer, and obviously the protagonist of Alice in Wonderland is female. The singer sings in third person 'Her Name Is Alice', which is also why this idea works.

The Star Image:
The band will be portrayed as quite rebellious and fun, but also quite mysterious (shown by the use of throwing the powder paint/smashing clocks,but also wearing darker clothes, in quite a mysterious setting with quite a surreal theme). The audience can also associate and identify the band a lot with the use of the performance shots.

Relations of Visuals to the Song:
Our music video will have a lot of elements of 'Illustrate' and 'Amplify', where a lot of the lyrics will be illustrated in the video (such as 'she's unlocked the meaning' will be a clip of the Mad Hatter unlocking the chest). Also there is a lot of repeatability, such as the tea party, band scenes and Alice playing chess, to amplify the meaning of the song.

Technical Aspects:
We will be using a wide range of camera shots and angles to create certain effects within the video and also to create a variety of visuals for the audience to look at and stay engaged, such as close-ups, long-shots, mid-shots, low-angles and high-angles. In terms of editing we can use a range of effects and filters to also make it more visually pleasing to the audience such as grainy, black and white, high contrast, to make the setting seem more eerie and mysterious.

Mis-en-scene will include props related to Alice in Wonderland such as clocks, playing cards, tea sets and 'drink me' bottles. 'Alice' will have dark hair and make-up like in 'Alice Madness Returns' but will still have the conventional blue dress like in the book, and Disney and Tim Burton adaptations.