Conventions That I Have Used in My Digipak and Advert

Digipak:

• Dark colours and filters to fit the typical genre conventions of a dark and alternative band.
• An image of the band which is typical to promote band image.
• Ghost-like effect to fit the theme of surreality - a genre convention.
• Lyrics on the panels to fit a typical digipak style.
• Copperplate Gothic font to fit with the darker style of music.

Magazine Advert:

Dark colours and filters to fit the typical genre conventions of a dark and alternative band.

An image of the band which is typical to promote band image.

Ghost-like effect to fit the theme of surreality - a genre convention.

Album reviews from established music companies to fit a typical style of magazine advert.

Copperplate Gothic font to fit with the darker style of music.

QR code for an audience to gain more information - key convention of modern adverts.

Reference of where to buy the single from (iTunes) - key convention of music adverts.

Album picture and name in the same style as the digipak to an audience can link the two.