Evaluation

In response to the evaluation questions, here is a joint evaluation that my group and I created, with each of us talking about different aspects of our project depending on our roles:

Question 1

Question 2

Question 3

Question 4

Finished Products

I only needed to make the minor change of adding company logos that will sell the album to the magazine advert, so here is the finished product:

Digipak:

Music Video:

Feedback from the Class

The Media Studies class watched the music video we created and also reviewed the digipak and magazine advert that I created. Overall the feedback was very positive, here are some of the comments which were made:

• Very consistent
• Good photography
• Follows conventions
• Nice layout
• The theme fits well with the genre, although some of the images on the digipak are maybe a bit too similar
• On the magazine advert, options on how to buy the album need to be included

Based on this feedback I will make minor changes.

Conventions That I Have Used in My Digipak and Advert

Digipak:

• Dark colours and filters to fit the typical genre conventions of a dark and alternative band.
• An image of the band which is typical to promote band image.
• Ghost-like effect to fit the theme of surreality - a genre convention.
• Lyrics on the panels to fit a typical digipak style.
• Copperplate Gothic font to fit with the darker style of music.

Magazine Advert:

Dark colours and filters to fit the typical genre conventions of a dark and alternative band.

An image of the band which is typical to promote band image.

Ghost-like effect to fit the theme of surreality - a genre convention.

Album reviews from established music companies to fit a typical style of magazine advert.

Copperplate Gothic font to fit with the darker style of music.

QR code for an audience to gain more information - key convention of modern adverts.

Reference of where to buy the single from (iTunes) - key convention of music adverts.

Album picture and name in the same style as the digipak to an audience can link the two.

Initial Feedback

After receiving back my feedback from my target audience on the feedback forms, overall the response seemed very positive.
Everybody likes the digipak and advert, and thinks it looked mysterious. Most people also think it fits the theme of surrealism and the genre conventions of dark and alternative rock. Nobody suggested any improvements other than changing the opacity slightly on the single cover on the magazine advert.

Feedback Form

Here is the feedback form I sent around to people in my target audience in order to get feedback about my digipak and advert:

First Draft Digipak